Most people are familiar with city slogans like The City That Never Sleeps (NYC), Sweetest Town on Earth (Hershey, PA) and, of course, What Happens in Vegas, Stays in Vegas. Cities big and small feel a need for some type of slogan to brand and differentiate themselves. People Make Glasgow is the city’s latest effort in place branding. Replacing Glasgow’s Miles Better, the current slogan is meant to set the city apart, alter external perceptions, and instill pride in its residents. After appropriating Austin’s Keep Austin Weird, is it time to rethink Portland’s The City That Works?
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